Crimson Tangerine Ltd (“Crimtan”) shall perform services for Advertiser or, if applicable, Agency on behalf of Advertiser, (collectively “Customer”) pursuant to one or more Insertion Orders (in both the singular and plural “IO”) incorporating these Standard Terms and Conditions (“T&C’s”). Capitalised terms not defined herein shall have the same meaning given to such terms in the IO.

  1. Services
    1. This agreement, in conjunction with the corresponding IO, shall constitute Advertiser’s, its clients’ and agents’ (herein collectively referred to as “Advertiser”) understanding that Crimtan’s sole obligation is to promote the Advertiser’s product or services by showing banners (“Creative”) provided by the Advertiser across the Crimtan Audience Network (the “Agreement”). The submission of a signed IO by Advertiser to Crimtan is construed as an acceptance of all the rates, terms and conditions under which advertising is sold at that time. Any and all modifications to this IO are invalid unless acknowledged and accepted in writing by both Crimtan and the Advertiser. Advertiser agrees that Crimtan may, but is not obligated to, display Creative across the entire Crimtan Audience Network or on specific site(s) and that daily Campaign activity begins at 12:01 AM GMT. Crimtan may, at its option, modify the flight date of a Campaign(s) if the creative or linking URL’s: are not delivered on time, there are delays due to 3rd party ad-serving, inventory fluctuation or other issues. All rates quoted herein, orally, or through written communications are only valid fourteen (14) days from date of such statement. If no agreement is reached within this time frame Crimtan reserves the right to change rates.
  2. Delivery Measurement Standards
    1. Crimtan will use commercially reasonable efforts to deliver the impressions stated in the IO in accordance with this Agreement and will use commercially reasonable efforts to deliver the impressions starting with the start date and ending with the end date set forth in this IO, and will make commercially reasonable efforts to spread such impressions evenly throughout the term of the Agreement unless otherwise instructed by Advertiser.
    2. Unless otherwise agreed upon in writing, all invoices created by Crimtan for work performed and delivered shall be in accordance with measurement and tracking performed by Crimtan. Crimtan has adopted the IAB’s (Internet Advertising Bureau, methodology for measuring impressions. Using this methodology, impression delivery guarantees will be considered “met” when the impressions reported by Crimtan meet an Advertiser’s or representative agency’s IO.
    3. In the event that Crimtan has agreed to use Advertiser’s third-party measurements for billing purposes, Advertiser expressly acknowledges that Crimtan may use and consider Advertiser’s third-party measurements via their online reporting systems, or email confirmations from Advertiser’s representatives as a valid, accurate, and a final measurement of their campaign. Advertiser agrees that it will not dispute their third-party login data or data transmitted via email to Crimtan.
  3. Payment, Credit & Cancellation Terms
    1. All invoices created by Crimtan for work performed and delivered to the Advertiser shall be based on Crimtan ‘s measurements and shall be in accordance with measurement and tracking described in the “Delivery Measurement Standards” section. In addition, all payments will be based upon Crimtan ‘s measurements and not based upon Advertiser, its clients, its agents or any third party’s measurements.
    2. All payments will be made in advance unless agreed upon otherwise or credit is approved and Crimtan is under no obligation to perform agreed upon services until payment is received. Upon approved credit, terms are Net 30 from date of invoice.
    3. It is the Advertisers responsibility to validate all impressions, and/or clicks. The Advertiser must report any discrepancies related to their campaign to Crimtan within fifteen (15) days of the occurrence. Crimtan is not liable for any discrepancies not reported within this time frame and Advertiser waives all right, title, and intent to dispute payment to Crimtan based upon any discrepancy not reported within this time frame. All discrepancies must be reported to Crimtan at
    4. Either party may cancel this Agreement upon providing 48 hours written notice via email, fax or letter. If Advertiser terminates campaign early – payment in full for work performed and delivered up to the modified cancellation date will be owed and due and payable in full.
    5. If Advertiser fails to pay overdue invoices for previous campaigns, Crimtan reserves the right to immediately terminate any active campaigns.
    6. In the event Advertiser pays with credit card, Advertiser expressly agrees not to charge back on credit card account. Advertiser agrees to follow dispute resolution agreement as specified in section 10 and 3 herein.
    7. All payments must be made in UK Sterling, Euros or other previously agreed currency. Advertiser understands and agrees that in no event, and under no circumstance will data provided by any Crimtan representative constitute final billing numbers. Only Invoices mailed directly to Advertisers and Agencies are to be construed as representative of billable amounts.
    8. Advertiser agrees that all cancellation notices must be submitted via email and must include a CC: to All requests must be copied to this email address to be considered valid. Furthermore, cancellation requests not copied to this address will not be considered valid and the Advertiser will be liable for all payments due.
    9. In the event that Crimtan has agreed to use Advertiser’s third-party measurements for billing purposes, Advertiser expressly acknowledges that Crimtan may use and consider Advertiser’s third-party measurements via their online reporting systems, or email confirmations from Advertiser’s representatives as a valid, accurate, and a final measurement of their campaign. Advertiser agrees that it will not dispute their third-party login data or data transmitted via email to Crimtan.
    10. Crimtan agrees to stop the Advertisers campaign temporarily (“Pause”) with a written request from the Advertiser. Crimtan will accept one (1) Pause request per campaign IO’s flight dates and will extend the Pause for a maximum of seven (7) days. If Advertiser does not make further contact with Crimtan, following a Pause request, Crimtan will automatically restart the Paused campaign and continue to deliver agreed upon impressions, clicks or leads. If Advertiser wishes to terminate the campaign early, Advertiser agrees to abide by the cancellation procedures set forth within these Terms and Conditions. Any cancellation notice will be based on the date the written notice was received by Crimtan. Crimtan will not accept the Pause period as a part of cancellation. If Advertiser cancels campaign during Pause period Advertiser agrees to pay for any impressions, clicks or leads delivered during the remaining cancellation notice period, based on daily averages prior to Pause.
  4. Creative Standards
    1. All advertisements are subject to Crimtan’s approval. Crimtan reserves the right to reject, discontinue, or omit any Creative or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any Creative. Crimtan may reject any Creative that Crimtan feels is not in keeping with reasonable standards outlined herein. Crimtan is not liable for errors in Creative position and/or placement, or typographic errors of any kind.
    2. If Advertiser intends to provide Crimtan with Creative via 3rd party tags, Advertiser agrees to provide Crimtan with a sample of each and all advertisements contained within the 3rd party tags. Failure to do so will be deemed a breach of this Agreement. In the event Crimtan’s relationship with its publishers is damaged or lost as a result of a breach of this condition, Crimtan reserves the right to recover any and all monetary damages.
    3. Advertiser will confirm correct function of all creative. If Advertiser does not notify Crimtan of any problem, Crimtan will assume that creative is functioning properly and Advertiser agrees to pay for all impressions and clicks derived from the creative as measured by Crimtan. All problems related to creative should be immediately brought to the attention of Advertiser’s Crimtan account executive.
    4. Advertiser agrees and understands that if Crimtan is requested to retrieve creative for and on behalf of Advertiser, that Crimtan performs this service solely as a courtesy to Advertiser, and as such Crimtan will not be liable for any errors, including but not limited to retrieving incorrect creative. Furthermore, Advertiser agrees to pay for all campaigns delivered for and on behalf of Advertiser, as defined in the IO, where Crimtan was requested to obtain creative from a location provided by the Advertiser.
  5. Limitation of Liabilities
    1. Crimtan shall not have any liability to the advertiser for lost profits or other consequential, special, indirect or incidental damages, based upon a claim of any type or nature (including, but not limited to, contract, tort, including negligence, warranty or strict liability), even if advised of the possibility of such damages. In any event Crimtan’s total obligations and/or liability can never exceed the charge for the advertisement in question. Except as expressly set forth herein, crimtan makes no other warranties to advertiser and disclaims all warranties of merchantability or fitness for a particular purpose’s total obligations and/or liability can never exceed the charge for the advertisement in question. Except as expressly set forth herein, crimtan makes no other warranties to advertiser and disclaims all warranties of merchantability or fitness for a particular purpose.
  6. Indemnification
    1. All Creative has been accepted and published upon the representation that the Advertiser is authorised to publish the entire contents and subject matter thereof. Advertiser agrees to indemnify and hold Crimtan, its Publishers or List Providers and their respective affiliates, employees, officers, agents, directors and representatives (“Crimtan Indemnified Parties” or “CIP”), harmless from all allegations, claims, actions, causes of action, lawsuits, damages, liabilities, obligations, costs and expenses (including without limitation reasonable attorneys’ fees, costs related to in-house counsel time, court costs and witness fees) (collectively “Losses”) indemnify, defend, and save Crimtan harmless from any and all liability for any claim or suits for libel, defamation, violation of rights of privacy, plagiarism, lawyer’s fees, trademarks, copyright infringement, unauthorised content (including text, illustrations, representatives, sketches, maps, labels, or other copyrighted matter) contained in Creative or the unauthorised use of any person’s name or photograph, arising from Crimtan reproduction and publishing of such Creative pursuant to Advertiser’s submission.
    2. Advertiser understands that Crimtan in due diligence cannot monitor all Crimtan Partner sites for appropriate content and Crimtan may not be held responsible for the content of any Partner site. If Advertiser reasonably determines that the placement of any advertisement by Crimtan hereunder harms the goodwill or reputation of Advertiser or disparages or brings Advertiser into disrepute, including, but not limited to association with web sites that contain indecent, illegal, misleading, harmful, abusive, harassing, libellous, defamatory, or other offensive materials, then Crimtan shall use commercially reasonable efforts to remove such advertisement promptly following Advertiser’s notice thereof to Crimtan; provided, however, that if Crimtan reasonably believes that removal of an advertisement from a site will have a material impact on Crimtan’s ability to deliver advertisements in accordance with the IO, Crimtan may condition such compliance on Advertiser providing an extension of the flight dates.
    3. Advertiser guarantees that data regarding consumers gained by this campaign will be only used for legal purposes and Advertiser will indemnify, defend and hold harmless the Crimtan Indemnified Parties from any and all losses, liabilities, claims, obligations, costs, expenses (including without limitation reasonable lawyer’s fees) Losses which result from any claim of damages brought or sought against Crimtan CIP that alleges consumer data gained by this campaign was used for any purpose in violation of any applicable laws. The indemnity obligations of this paragraph are contingent on CIP Crimtan giving prompt written notice of any such claim. CIP Crimtan will have sole control over the litigation or settlement of such claim. The provisions of this Paragraph shall survive the termination of this Agreement.
  7. Force Majure
    1. Crimtan is not liable for delays in delivery and/or non-delivery in the event of an act of God, actions by any governmental or quasi-governmental entity, Internet failure, equipment failure, power outage, fire, earthquake, flood, insurrection, riot, act of terrorism, act of war, explosion, embargo, strike (whether legal or illegal), labour or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond Crimtan’s control affecting production or delivery in any manner.
  8. Confidentiality
    1. Parties have disclosed or may disclose to each other information relating to each party’s business (including, without limitation, data and other information pertaining to publisher sites, affiliates and vendors that are or have been part of the Crimtan Audience Network), all of which to the extent previously, presently or subsequently disclosed to each other is “Proprietary Information.” Proprietary Information does not include information that each party can document
      1. is or becomes (through no improper action or inaction of each party or its Representatives (as defined below)) generally known by the public,
      2. was in its possession or known by it without restriction prior to receipt from the other party or
      3. becomes available to a party from a source other than the other party or its Representatives having no obligation of confidentiality. (“Representatives,” when used with respect to either party, means that party’s affiliates, agents, officers, directors, consultants and employees). Parties agree
        1. to hold Proprietary Information in strict confidence and to take all reasonable precautions to protect such Proprietary Information (including, without limitation, all precautions each party employs with respect to its most confidential materials),
        2. not to make any use whatsoever at any time of such Proprietary Information, except for the purpose of evaluating the results of Advertiser’s advertising campaign,
        3. not to copy any Proprietary Information for any purpose whatsoever without written permission from each party, and
        4. not to divulge any Proprietary Information or any information derived therefrom to any third party or employee, except those of each party’s employees who have a legitimate “need to know” and are bound in writing to the restrictions herein. Each party will be responsible for a breach of this Agreement by any of its Representatives. Each party shall promptly notify the other party upon discovery of any unauthorised use or disclosure of Proprietary Information and will cooperate with the other party in every reasonable way to help regain possession of such Proprietary Information and prevent its future unauthorised use.
  9. Proprietary Relationships
    1. Crimtan has contractual relationships with some publishers. With the exception of reasonably documented, pre-existing relationships with direct publishers or networks or relationships entered into in the ordinary course of Advertisers business, Advertiser agrees not to solicit, induce, recruit or encourage, directly or indirectly, any publisher that the Advertiser knows, or has reason to know, is a contracted publisher  for the purpose of offering to such publisher products or services that compete with those of Crimtan, including, without limitation, the placement or hosting of advertising in any form without the express, written consent of Crimtan. Advertiser understands that in the event of a breach of the forgoing representations by Advertiser, Crimtan shall be entitled to injunctive or other equitable relief as a remedy therefore, without the necessity of posting a bond with respect thereto. Any such relief awarded shall be in addition to any appropriate relief which may be awarded in the form of monetary damages, and Crimtan shall be entitled to monetary damages to the fullest permitted under applicable law. The foregoing remedy is a material, bargained for basis of this agreement and has been taken into account in each party’s decision to enter into this Agreement.
  10. Choice of Law and Venue
    1. It is agreed that any dispute or controversy arising out of or relating to any interpretation, construction, performance or breach of this Agreement, shall be exclusively governed by UK law without respect to conflict of law provisions. The parties further agree to submit to personal jurisdiction in the courts of the UK as such courts shall serve as the exclusive venue for all dispute resolution. The prevailing party of any litigated dispute arising out of or relating in any way to this Agreement shall receive its reasonable lawyers’ fees, together with its costs and expenses incurred resolving the dispute as part of the judgment.
  11. Entire Agreement
    1. This Agreement, together with the IO(s) incorporated by reference, embodies our entire agreement, supersedes all prior oral and written agreements, and may not be amended or modified except by a writing acknowledged and accepted by both parties. This Agreement may be executed in any number of counterparts and facsimile copies, each of which shall be deemed an original, and all of which together shall be deemed one and the same instrument. In the event that any of the provisions included herein are held to be unenforceable, the remaining portions of the Agreement will remain in full force and effect. Any notice or report required or permitted by this Agreement shall be made by personal delivery or fax to then operating fax number or business address.
    2. Failure of either party to require strict performance by the other party of any provision shall not affect the first party’s right to require strict performance thereafter. Waiver by either party of a breach of any provision shall not waive either the provision itself or any subsequent breach.
  12. Public Relations, Press Releases and Marketing Activity
    1. Advertiser is willing to collaborate with press releases and/or be mentioned as a client. If Advertiser is unwilling to participate in PR and Marketing activity, please let us know in writing by letter or email.
  13. Survivability
    1. Paragraphs 5, 6, 8 and 10 shall survive in perpetuity after the termination of this agreement by either party; Paragraph 9 shall survive for six (6) months from such termination.
  14. Authorisation
    1. Advertiser hereby authorises Crimtan to promote and distribute Advertiser’s campaign via any electronic media (including website placement, search listing, etc.) as Crimtan in its discretion deems appropriate to meet Advertiser’s performance objectives. Advertiser agrees to allow and/or assist Crimtan to alter, resize, or otherwise modify creative only as necessary for distribution through the various channels listed above.