How StoneX Expand Their Global Reach with Crimtan

StoneX is a global leader in financial services, offering clients cutting-edge access to capital markets, risk management tools, trading platforms, and advisory services. With a strong presence across LATAM, UAE, Canada, and the US, the brand is recognised for its innovative solutions and dedication to empowering financial decision-making worldwide.

Breaking Through in Competitive Markets

StoneX faced the challenge of elevating brand awareness and driving new registrations while navigating the competitive financial services landscape. Having relied on another leading DSP, the company sought to benchmark Crimtan’s proprietary platform, RAMP, against its current provider. StoneX aimed to surpass existing performance benchmarks in the US market, achieving better CTR and conversion rates while exploring opportunities to replicate successful strategies across LATAM, UAE, and Canada. Additionally, they looked to diversify with emerging platforms like Amazon DSP and Digital Out-of-Home (DOOH) campaigns.

Proving Performance Through A/B Testing

Crimtan directly compared RAMP and the existing DSP by allocating equal budgets to both platforms. With RAMP’s programmatic capabilities, the campaign delivered highly targeted ads, ensuring precision and relevance. Once Crimtan’s platform outperformed the competitor in CTR and conversions, StoneX fully transitioned to RAMP, expanding its success across new regions.

Collaborating for Real-Time Success

StoneX gained access to Crimtan’s trading team, allowing for real-time campaign optimisation. This direct partnership helped refine strategies quickly based on performance data. By leveraging actionable insights, the team ensured campaigns remained aligned with goals and delivered results efficiently.

Precision Targeting with ActiveID

Using Crimtan’s ActiveID technology, StoneX was able to target audiences with tailored messaging based on their registration journey or interests. ActiveID also enabled the creation of lookalike audiences, expanding reach to high-value customers. This advanced targeting strategy ensured that ads resonated with the audience, driving efficient engagement and conversions.

Driving Smarter Campaigns in the Financial Sector

Curious about how StoneX scaled their successful strategies to new regions and explored innovative formats? Download the full success story to uncover the details behind our programmatic strategy and discover how Crimtan’s solutions can elevate your brand’s digital presence.