Crimtan achieve Gold Standard registration

Crimtan has long been committed to improving digital advertising standards through responsible advertising and supporting best practice industry initiatives. So we were delighted to discover this week that we were one of the first companies to have been Gold Standard Registered by the IAB (Internet Advertising Bureau UK).

The IAB’s mission is to raise standards in digital advertising so that together we can build a sustainable future for the industry, and their new Gold Standard programme is open to all IAB UK members trading in digital advertising.

The Gold Standard’s aims are to:

Reduce ad fraud through the implementation of the ads.txt initiative on all sites selling digital advertising. This shows who is authorised to sell a specific site’s inventory and prevents the selling of spoofed or fake inventory.
Improve the digital advertising experience by adhering to the LEAN principles and the standards set by the Coalition for Better Advertising.
Increase brand safety by working with JICWEBS to ensure that the Display Trading Standards Group (DTSG) Brand Safety Principles are valuable, applicable and continue to evolve with market expectations.

In the future, the Gold Standard could also expand to cover other aspects such as audience measurement and viewability.

To gain certification, companies must prove they have complied with the necessary commitments to meet the Gold Standard. They are then entitled to use the colour Gold Standard Certified Badge on their website and marketing materials.

Paul Goad, Founder of Crimtan said of the award:

“We’re delighted and honoured to register for Gold certification as part of our commitment to adhering to best practice, and offering our clients the safest possible environment for digital advertising.

Our digital advertising campaigns already deliver world-class results, and this registration cements our position as a leading programmatic agency for UK and global brands.”

To find out how we can help you with your digital advertising campaigns, please email