Crimtan acquires CEE marketing services company

London based Behavioural Advertising Network expands operations into Central and Eastern Europe.

Crimson Tangerine Ltd (Crimtan), a leading UK and Ireland online advertising technology company has acquired CRM Target, an online marketing solutions company covering the Central and Eastern Europe region.

Trading as Crimtan CEE, this development gives Crimtan access to growing markets where CRM Target has existing operations such as the Czech Republic, Poland, Russia, Latvia and Slovakia.

Paul Goad, Managing Director of Crimtan said; “It’s great that Crimtan and CRM Target are able to work together and use our natural synergies to maximise value for our clients. Crimtan is bringing new technology to CEE while we are able to deliver new opportunities to advertisers based in the UK and Ireland.”

Miroslav Steinbach, CEO of Crimtan CEE said; “The CEE region is embracing online and is set to grow quickly. Our established business links and longstanding relationships with advertisers and agencies mean we are perfectly placed to take advantage of some of the great technology and solutions that Crimtan brings to our market. New products such as Interactive Video Units, Video advertising and Dynamic Retargeting have received a warm reception in the UK and Ireland and we look forward to introducing them to the CEE markets.”