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Crimtan and Rome2Rio partner to Explore New Horizons in Travel Advertising
In an exciting development for the travel industry, Crimtan has announced a strategic partnership with Rome2Rio, the renowned travel search engine and planning tool. This collaboration is set to revolutionise the way travel advertising is delivered, making it more targeted, efficient, and impactful.
Who are Rome2Rio?
Rome2Rio is a globally recognised travel planning tool that helps users find the best routes between any two points in the world. With an impressive 40 million unique visitors each month and coverage of over 10 million global locations, Rome2Rio enables travellers to explore cities, towns, landmarks, and attractions worldwide. The platform is celebrated for its comprehensive search capabilities, offering efficient and cost-effective travel solutions to millions of users.
How Crimtan and Rome2Rio are Putting Travel Advertising on the Map
The partnership between Crimtan and Rome2Rio is set to take travel advertising to new heights. By leveraging Rome2Rio’s extensive first-party data, Crimtan can deliver highly targeted and personalised ads to users who are actively searching for travel options. This means that travel advertisers can now reach ready-to-purchase customers across Connected TV (CTV), Display, Digital Out of Home (DOOH), and Online Video channels with unparalleled precision.
Imagine an airline advertiser looking to reach potential customers. When a user in Tokyo searches Rome2Rio for the quickest route from New York to New Delhi, Crimtan’s in-house Dynamic Creative Optimisation (DCO) engine instantly delivers dynamic, personalised ads in the user’s preferred language. This not only enhances user engagement but also significantly improves conversion rates.
The Benefits for Travel Advertisers
One of the most significant advantages of this partnership is the ability for travel advertisers to avoid overspending on irrelevant impressions. With Rome2Rio’s rich data and Crimtan’s cutting-edge programmatic technology, ads are only served to users who are actively searching for travel services, ensuring maximum relevance and efficiency.
This approach simplifies the advertising process while vastly improving cost-efficiency and return on investment (ROI) for advertisers. It also opens up new possibilities for reaching millions of potential customers across the globe in a more meaningful and impactful way.
Embarking on a New Journey in Programmatic Advertising
At Crimtan, we are excited about the new opportunities this partnership with Rome2Rio brings to the travel industry. By combining Crimtan’s expertise in programmatic advertising with Rome2Rio’s extensive travel data, we are paving the way for a new era of highly effective, data-driven travel advertising.
Whether you’re a travel advertiser looking to enhance your campaign’s performance or a brand seeking to connect with a global audience, this partnership offers unparalleled advantages. Welcome to the dynamic world of Crimtan programmatic advertising, where relevance, efficiency, and engagement come together to deliver outstanding results.
For more information about how Crimtan and Rome2Rio can help your business, get in touch with us today!
Read the full press release here.