Crimtan awarded TAG Brand Safety Certified seal for the second year running

It’s important to us that we don’t just follow best practices in the industry – but that we lead them in setting the best possible example, and providing our clients with absolute confidence and protection.

So we’re proud to announce that we have been awarded the TAG Brand Safety Certified seal again this year after being just 112 companies to be certified by the new TAG Brand Safety Certified program last year.

By undertaking a rigorous, independent audit by ABC, a leading industry-owned auditor for media products and services, we have again demonstrated our compliance with industry best practices. And ensured that our clients can be confident that their advertising will not be associated with content that could jeopardise their brand reputation.

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

The 600+ member TAG community include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.

Simon Redlich, Chief Executive at ABC, said:

“We’re delighted that Crimtan has completed our audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety.”

Paul Goad, CEO of Crimtan says:

“Crimtan have always strived to offer our clients exceptional service, impressive results and absolute confidence that we have their best interests (and brand safety) at heart. Achieving TAG certification again demonstrates that commitment and is a well-deserved validation of the hard work put in by our teams.”

If you’d like to find out more about how we can help you reach new customers and grow your sales through the entire customer lifecycle, while adhering to the highest industry standards, please get in touch.