Crimtan Renews TAG Brand Safety Certified v3.0: A Commitment to Excellence

We are pleased to announce that Crimtan has successfully renewed its TAG Brand Safety Certified (BSC) v3.0 certification, reaffirming our dedication to maintaining the highest standards in brand safety. This achievement follows a rigorous audit process conducted by ABC, a trusted independent auditor in the digital advertising industry.

Why TAG Brand Safety Certification Matters

In today’s digital landscape, where the risk of ads appearing alongside inappropriate or harmful content is a constant concern, having robust brand safety measures is not just an option—it’s essential. The TAG Brand Safety Certified Seal is a globally recognised mark of trust, indicating that a company is committed to upholding stringent brand safety standards.

For Crimtan, renewing our TAG BSC v3.0 certification is a testament to our unwavering commitment to safeguarding our clients’ brands. This certification ensures that every ad we manage is placed in environments that align with the brand’s values and target audience, minimising the risk of negative associations that can damage reputation and revenue.

The Importance of the Audit Process

The certification process is more than just a formality; it involves a comprehensive audit that scrutinises our policies, procedures, and technologies. Conducted by ABC, the audit requires us to demonstrate compliance with TAG’s rigorous guidelines. This includes evidence of robust brand safety policies, continuous monitoring of ad placements, and the use of advanced Content Verification (CV) tools.

By passing this audit, Crimtan not only meets, but exceeds industry best practices. This ensures that we continue to deliver safe, targeted, and effective programmatic campaigns for our clients, building trust and fostering long-term partnerships.

What This Means for Our Clients

For our clients, Crimtan’s TAG Brand Safety Certified status clearly indicates our dedication to their success. It means that when you work with us, you can be confident that your brand is in safe hands. Our certification provides transparency and control, giving you peace of mind that unsafe or unsuitable placements will not compromise your advertising efforts.

Looking Ahead

As we look to the future, Crimtan remains committed to maintaining our TAG Brand Safety Certified status and continuing to set the standard for brand safety in the digital advertising industry. We understand the evolving challenges in the digital ecosystem, and our ongoing certification demonstrates our proactive approach to protecting our clients’ interests.

We would like to thank our dedicated team for their hard work in ensuring that we meet the high standards required for this certification. As always, we are here to help you achieve your programmatic advertising goals in a brand-safe environment.

Contact our team today for more information on how Crimtan’s certified solutions can benefit your next campaign.