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Crimtan wins Summit International Leader Award with Plaza Premium Group

We’re excited and proud to share that we have won the Summit International Leader Award for Best Integrated Campaign with Plaza Premium Group.

With over 1700 entries from around the world, we are thrilled to have been recognised by Summit International Awards as a pioneer in emerging and digital media, highlighting our innovative, data-driven approach and dedication to marketing excellence.

It’s a campaign we’re really proud of. With a niche and ever changing target market, we embraced DCO to efficiently target in-market travellers for Plaza Premium Group, the global leader in integrated airport hospitality experiences. Resulting in a 37% increase in new customers in the very first month of working together.

Our agile and flexible approach and strategy allowed us to quickly pivot and adjust to seasonality, increasing brand awareness in new regions and subsequently driving ROI. With our programmatic expertise and quick turnaround, we were able to address the dynamic nature of the brand, pivot our strategy to overcome challenges along the way and achieve exceptional results.

Following the success of our initial campaign, Plaza Premium Group have now integrated their other products, such as Aerotel and Allways, targeting the global market, and we’re excited to continue working on this growing partnership.

“This represents the first stage in an ongoing campaign and we’ve already seen major success in acquiring and converting new customers. Because of the nature of the travel industry, Crimtan’s speed to market and flexibility allowed us to pivot to changes quickly and efficiently. We’re looking forward to partnering with Crimtan further as we continue to grow our business, brands and product offerings.” – Esther Tan, Global Director of Marketing, Plaza Premium Group

If you would like to read the full case study, you can learn more here.