Download our Moss Bros case study
03 Apr, 2019
Christmas 2018 wasn’t very merry for most UK retail brands. The sector saw a 3.1% drop in Boxing Day shoppers and 75% clothing discounts before the peak shopping season.
But not all retailers fared badly. Thanks to an innovative lifecycle marketing display strategy, we were able to deliver a 43% new customer rate for Moss Bros, and a 9:1 ROI on a Q4 display advertising campaign.
In the 23 weeks leading up to 5 January, Moss Bros’ e-commerce sales were up 27.8% on the previous year, and comprised 16.2% of Group revenue (up from 12.8% on the last year).
And we can directly attribute 30% of this growth to our activity.
We explain how we helped Moss Bros to buck the poor retail trend here in our case study PDF. To read it, please fill in the form below and we’ll send you a copy immediately.