Meet Andre Hammond-Parker, our new ANZ Business Director

We’re excited to welcome Andre Hammond-Parker as our new ANZ Business Director. We’re sure Andre will be instrumental in achieving our ambition to grow our success in the ANZ region.

We asked Andre a few questions to help you get to know him better.

What’s your career background?

I started my career in digital media well before the word ‘programmatic’ was a thing. In 2006, I got my first media sales role with CBSi Networks as an account executive working across the famed B2B masterhead ZNDet. As CBSi grew so did by passion to learn and understand more about the industry.

Since the early days of CBSi I have continued to connect brands with audiences across a broad spectrum of digital publishers, networks, and technology solutions. Having held roles at publishers such as Nine (formally Fairfax) as well as specialist networks such as Snakk Mobile and data and, technology companies such as Sojern I have had the opportunity to work with clients that include some of Australia’s largest and most well-known brands.

What gives you your edge?

As a compliment to my supply side career, I have also had the invaluable experience of setting up my own agency managing the complete end-to-end ecommerce and media strategy for a hand full of clients. This has given me invaluable perspective into the unique challenges faced by agencies and digital marketers in today’s siloed media landscape.

What do you enjoy most about what you do?

I truly enjoy working with clients to uncover the next exciting strategy, deliver on challenges they face and continue to work within the highly dynamic and constantly evolving digital landscape. The best is yet to come!

Why did you want to work at Crimtan?

What attracted me to Crimtan is that it keeps quietly ahead of the curve by providing technology-leading solutions for clients in the incredibly complex and competitive world of digital media.

An example of this is Crimtan’s cookie-less ID solution, which they have offered since 2017. In contrast, most other platforms are only now beginning to look at the different ways they will address these major changes.

Crimtan provides solutions and a way of working that that goes against the walls of secrecy and transparency. Their unfed solution provides an alternative to the inefficiency of operating across siloed technology stacks. This enables Crimtan to find and leveraging those elusive digital efficiencies inhibit the outcomes that really matter to a business; the kind of outcomes that can scale.

It’s not easy to generate incremental growth online and it’s even harder to do it by delivering personalised digital campaigns at a granular level, but Crimtan has been doing this for years.

Additionally, unlike other platforms, Crimtan offers bespoke solutions tailored to fit each client’s needs. What makes this possible is the unique combination of great technology and great people.

Alongside Crimtan’s proprietary tech and data sits a passionate team of professionals spanning all core programmatic functions. I believe this is extremely important for most clients seeking to scale successful campaigns.

The Crimtan team has a ‘we’re in it together’ dogmatic mentality to finding the best solution to deliver on a client’s business objective. This is the reason so many clients choose to work with Crimtan over other companies.

Who are Crimtan?

Crimtan are the experts in lifecycle marketing for programmatic. Launched in 2009, our mission is to be a trusted partner who delivers the most relevant, consented programmatic advertising, that drives exceptional incremental ROI across every stage of the customer lifecycle. Our clients trust us to deliver excellent customer service and outstanding results.

We have offices across the world, including London, Chicago, Dubai, Singapore, Sydney and Tokyo.

What is lifecycle marketing?

While all digital marketing channels independently follow a similar process of finding new customers, converting prospects and then growing customer lifetime value, most track success by the wrong metrics and brands often base their marketing plans on activities that aren’t producing incremental new sales.

We believe the best way for brands to build relationships with their customers is through a planned always-on marketing approach of unified communications across multiple medias and channels.

NEW: Track how your brand activity is performing. Leverage real-time signals and brand uplift of keyword searches to understand where and when new customers are showing interest.

CONVERT: Encourage new prospects to purchase. Drive new customer conversions by using relevant creative messaging across all digital marketing channels to achieve your optimal ROAS.

GROW: Drive incrementality from your customer-base. Grow your Customer Lifetime Value by reducing the Cost Per Reactivation through post conversion activities aimed at retention and re-sale opportunities.

Want to find out more about what we do and how we can help you? Get in touch and we’ll be delighted to chat.