ABC UK issues EDAA Trust Seal to Crimtan

27 Mar, 2014

Today, Crimtan has received the EDAA Trust Seal from independent industry Certification Provider ABC UK, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is an important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market.

Paul Goad at Crimtan comments: “We are delighted to be one of the first companies in the UK to gain the EDAA Trust Seal. Crimtan has always supported industry initiatives to improve user confidence in advertising on the web and we were keen to demonstrate our responsible use of anonymous user data for behavioural advertising.”

Jan Pitt, Executive Director of Client Services at ABC UK comments: “ABC is pleased to issue the EDAA Trust Seal to Crimtan having provided them with a robust and independent certification service. Through this certification, Crimtan have demonstrated both their expertise and commitment to working to industry agreed standards. Independent certification helps to raise standards across the industry and will provide Crimtan’s clients greater confidence in their systems and processes.”

For the full press release click here.

To visit the EDAA site click here.