The Webit Congress 2012 in Istanbul, Turkey hosted visitors from 72 countries on 10-11 October.
More than 6000 delegates explored new ideas and business opportunities while 180+ digital thought-leaders shared their knowledge, providing more than 100 hours of engaging conference programme.
Our presentation, “Using data to unlock audiences and improve campaign effectiveness” was made by Crimtan’s Managing Director Paul Goad. Paul talked about how targeted advertising has come of age and that by using the right technology and the right data advertisers can deliver relevant messages that enable brands to engage with their potential customers as well as driving response. The delegates also learnt the latest developments in how data and technology combine to provide new opportunities for brands online.