Crimtan receives JICWEBS DTSG seal
29 Apr, 2016
Crimtan has received the Digital Trading Standards Group seal for the third year after having its brand safety policies and practices verified by independent industry auditor ABC.
The Digital Trading Standards Group (DTSG) is a UK group comprising representatives of the entire digital display advertising market, including trade bodies the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB) UK, the Institute of Practitioners in Advertising (IPA) and ISBA – the Voice of British Advertisers.
The intention of the DTSG’s Good Practice Principles is to significantly reduce the risk of the misplacement of display advertising on digital media properties, uphold brand safety and protect the integrity of digital advertising. The work of the DTSG also reflects a common goal: that digital display advertising should not support inappropriate or illegal content or services.
Read more about the ABC verification service for DTSG.
View Crimtan’s DTSG certificate.