Crimtan renews its EDAA Trust Seal – protecting user privacy

12 Apr, 2016

Crimtan has for the third time received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the all important step in the process for businesses committed to the Programme administered by the EDAA. The EDAA Trust Seal demonstrates that an independent check has been successfully completed each year confirming that they comply with agreed best practice for dealing with behavioural data when delivering advertising online. Providing this assurance is vitally important to the confidence and trust of consumers and business partners alike.

Crimtan is a dynamic digital marketing company that turns consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain customer relationships. Its expert team helps clients to achieve competitive advantage through cross-device digital campaign strategies with unique insights.

Proprietary technology enables a connected media strategy that allows brands and offline data companies to conduct digital advertising campaigns that amplify offline marketing activity.

Jan Pitt, Executive Director of Client Services at ABC comments:

“We are delighted once again to issue the EDAA Trust Seal to Crimtan having provided them with a robust and independent certification service. Their continued certification demonstrates both their expertise and commitment to working to industry-agreed, best practice standards. Independent certification helps to raise standards across the industry, providing Crimtan clients with greater confidence in their systems and processes.”