Personalisation Drives Engagement and Conversions

01 Sep, 2015

Senior marketers from the CMO Council say that the number one benefit of personalised creative is higher response and engagement rates. But it’s not just campaigns focused at the bottom of the funnel that benefit from personalisation. Other benefits mentioned in the survey include:

  • Better brand differentiation, recognition and recall
  • More conversions
  • Higher loyalty  and customer retention

So personalised dynamic creative has a positive effect right down the funnel – from branding to CRM. Read the full article on eMarketer.