Podcast: A New Dawn in Programmatic Display Advertising – Part Two

Part two of a two part series, where Crimtan’s Product Director, Andy Houstoun, talks about GDPR and a new dawn in programmatic display advertising.

Missed part one? Listen to it here.

To recap, over the course of the podcasts you’ll learn:

What programmatic display advertising is and how it works
A brief summary of GDPR and how it’s affecting programmatic display advertising
The impact and fallout of GDPR – what has actually happened since it was implemented?
How future legislation – EPR (Electronic privacy regulation) will negate the effectiveness of cookies for tracking
How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness

This Podcast was first published on Site Visibility. You can also download the podcast on iTunes.