How Crimtan Helped Accor Boost ROI with Smarter Connected Advertising

In the ever-changing digital landscape, major brands like Accor face a constant challenge: how to grow their customer base while ensuring high-value conversions and maximising ROI. As a global hospitality leader operating across 110+ countries, Accor needed a smarter approach to ensure they reached the right audience in the right places at the right time.

To help them overcome these challenges, Accor partnered with Crimtan, using our Smarter Connected Advertising solutions to unlock new growth opportunities.

The Challenge: Turning Engagement Into Value

For global brands, increasing engagement is only part of the equation. The real challenge lies in ensuring that this engagement translates into measurable results. For Accor, the goal was to move beyond just more bookings and focus on achieving consistent, high-value conversions across key regions, particularly in premium market segments.

A Smarter Approach to Advertising

Crimtan’s Smarter Connected Advertising framework provided a data-driven, tailored solution to address these challenges. By leveraging Crimtan’s ActiveID for advanced audience targeting, Crimtan helped optimise every impression served for maximum impact.

Our approach focuses on connecting brands with the right audience – whether that’s luxury travellers or a broader customer base – while ensuring that every ad delivers measurable value.

Personalised Strategies for Global Markets

Crimtan doesn’t take a one-size-fits-all approach. We develop tailored strategies to meet the specific needs of each market, ensuring that brands like Accor can reach their target customers with the right message at the right time.

Find out how Crimtan helped Accor achieve success

To learn more about how Crimtan helped Accor achieve success and the results generated, download the full success story here or contact us for a consultation and discover how we can help your brand achieve measurable results with smarter, data-driven campaigns.