Elevating Hospitality Marketing: Sonesta Hotel’s Smarter Approach

Sonesta Hotels Group, one of the largest hotel brands globally, wanted to refine its digital strategy to maximise bookings across its diverse range of properties. From full-service luxury hotels to extended-stay accommodations, Sonesta needed a tailored approach to meet its business goals and drive measurable results.

The Challenge of Personalised Hotel Campaigns

As a hospitality leader with multiple hotel types, Sonesta sought to segment its campaigns and evaluate performance based on specific property categories. With high targets for return on ad spend (ROAS), the brand needed a precise, data-driven strategy to ensure each hotel segment achieved optimal performance.

Dynamic Creative Optimisation: Personalising at Scale

Crimtan utilised Dynamic Creative Optimisation (DCO) to deliver a tailored advertising strategy for Sonesta Hotels. From a single template, 1,596 unique banner ads were developed, each featuring property-specific details such as names, images, addresses, and click-through landing pages dynamically pulled from a product feed. This scalable approach ensured that potential guests saw content aligned with their preferences, fostering brand recall and encouraging deeper engagement.

Turning Browsing into Booking with Data-Driven Insights

Crimtan’s proprietary tools, ArchiTECH and RAMP, enabled a data-driven strategy that transformed potential interest into actionable engagement. By capturing granular browsing data, including specific property preferences, the campaign re-engaged potential guests with personalised reminders tailored to their travel journey. This alignment between user behaviour and ad content reinforced engagement and created a compelling path to conversion.

Redefine Your Hotel Guest’s Digital Journey

Curious about how Sonesta Hotels leveraged data-driven strategies in the competitive hospitality industry? Discover the full details of this campaign and how you can implement a smarter advertising strategy for your business. Download the full success story here.