Reshaping the Japanese tourism landscape with JTB Communication Design and Integral Ad Science

We’re thrilled to announce that we have partnered with JTB Communication Design (JCD) and Integral Ad Science Japan for a strategic collaboration that will reshape the tourism landscape in Japan.

This groundbreaking partnership will introduce a new era of inbound marketing solutions to support the Japan Tourism Agency (JTA) and the Japan National Tourism Organization’s (JNTO) 2023 mission to drive more tourism to the country.

Crimtan will work with JCD and Integral Ad Science, with our industry-leading Active ID solution, to create user journeys that seamlessly move across both digital and traditional media using cookieless tracking.

By bridging the gap between the online and offline worlds, this collaboration allows Japan’s tourism boards to craft tailored promotions based on user behaviour across various platforms. Breathing new life into audience targeting and enhancing overall marketing effectiveness, and ultimately, strengthening Japan’s position as a premier travel destination.

“Our strategic collaboration represents a pivotal moment in advancing Japan’s tourism marketing landscape. With our combined expertise, we’re committed to setting a new standard for impactful inbound promotions.”

  •  Hideki Naoi, Digital Marketing Specialist, JTB Communication Design

We’re excited to set new industry standards and propel Japan’s tourism marketing strategies into the future with this partnership. Keep an eye out for updates, but in the meantime, if you’d like to learn more about how Crimtan has become a trusted partner to travel brands across the globe, read our travel industry’s guide to programmatic advertising here.