Plaza Premium Group achieves spectacular new customer growth with Dynamic Creative optimisation

The Challenge

Plaza Premium Group faced the challenge of targeting niche audiences within the highly competitive travel industry.

Their goals included:

• Increasing new customer rates rapidly
• Maximising return on investment (ROI)
• Effectively engaging distinct traveler segments with tailored messaging

The Objectives

Plaza Premium Group set out to:

1. Drive significant growth in new customer acquisition
2. Achieve a high ROI through targeted advertisin
3. Utilise dynamic creative optimisation (DCO) to deliver personalised and relevant ads at scale

The Solution

To achieve these ambitious goals, we implemented a sophisticated marketing strategy using programmatic advertising and DCO. Our approach included:

Dynamic Creative Optimization (DCO)

We harnessed the power of DCO to create and deliver personalised ads tailored to six distinct audience segments across North America, South America, and Canada. This ensured that each ad was highly relevant and engaging.

Bespoke Creative Content

For families, we highlighted the lounges’ child-friendly play areas. For health-conscious travellers, we emphasised the gold standard of cleanliness. Each ad spoke directly to the specific concerns and interests of the target audience, ensuring maximum engagement.

Programmatic Advertising

By leveraging programmatic advertising, we were able to deploy these personalised creatives at scale and with great speed, expanding Plaza Premium’s reach efficiently and effectively.