News and Blog
A Step in the Right Direction: Driving Store Visits with Smarter Advertising
A leading Australian automotive accessories brand, known for its high-quality 4×4 products, continues to set industry standards in off-road vehicle innovation. With a strong market presence, the brand was looking at ways to increase in-store footfall across Australia through digital advertising and accurately measuring the impact of digital advertising on store visits.
With Crimtan’s Smarter Dynamic Targeting approach and Footfall Measurement Tool, the brand leveraged Dynamic Creative Optimisation (DCO) in the campaign strategy
Shifting Gears: Overcoming Awareness and Footfall Challenges
Introducing a new suspension product line presented the brand with a dual challenge: educating consumers on the technical features of the products and encouraging them to explore these solutions both online and in-store. Simplifying complex messaging for diverse audiences while ensuring high engagement was critical to the campaign’s success. At the same time, the brand sought to increase physical foot traffic and precisely measure the digital advertising campaign’s influence on store visits.
Smarter Ad Engines: Personalised Engagement with Dynamic Creative Optimisation
To capture audience interest, Crimtan employed Dynamic Creative Optimisation (DCO), crafting interactive and visually engaging ads tailored to individual user preferences. Features including in-banner videos and sliders, that effectively showcased the benefits of the suspension products. Weather-based APIs ensured locally relevant messaging, while dynamic location integration highlighted nearby outlets, encouraging immediate in-store visits.
Driving Precision: Smarter Audience Targeting for Maximum Reach
By targeting motor enthusiasts and outdoor adventurers, Crimtan leveraged premium placements in automotive and adventure publications to reach consumers with a high likelihood of interest in the brand’s products. Data-driven insights refined targeting strategies, delivering precise, intent-focused ads that increased engagement and boosted store traffic. This approach ensured maximum relevance and higher engagement, laying the groundwork for increased online activity and store visits.
Measuring the Road Ahead: Tracking Footfall for Campaign Success
To bridge the gap between online engagement and offline action, Crimtan integrated a footfall tracking tool to monitor the campaign’s effect on in-store traffic. This enabled the brand to link digital advertising efforts directly to physical store visits, providing a clear view of the return on investment.
Ready to Drive Results for Your Brand?
To learn more about how your brand can transform marketing efforts into measurable outcomes, download the full success story here. Alternatively, contact us for a consultation and discover how we can help your brand increase footfall, boost engagement, or drive revenue growth.