Achieving accurate attribution

Last month, our very own Andy Houstoun (CCO) took to the stage at the Martech Summit in London to talk about how marketers can achieve the holy grail of accurate attribution.

In the session, he covered how to understand which of your activities are working, which channels are generating leads and where your conversions are coming from. Giving you essential insight into how your marketing campaigns are performing, and their true return on investment. Ensuring you make the most of every penny of your marketing budget.

If you’d like to know more about how to achieve accurate attribution, you can download our free guide to find out how to prove the effectiveness of your marketing activity and plan future campaigns with exceptional results.