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Understanding and utilising attention time testing

Going beyond viewability: Understanding and utilising attention time testing

There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.

We may be scrolling on our phones or talking to a friend whilst a desktop ad shows, which technically counts as “viewable” to industry standard. Even though we have no idea what was being shown on our computer…

That’s where attention time comes in.

When you invest in paid digital advertising, you aren’t just bidding for the digital real estate – you are competing for the attention of your ideal customer. And the biggest challenge is how to effectively measure this attention.

Catch up on-demand today to understand how to measure attention time, the potential rewards of doing so, and how to optimise every penny spent on your advertising.

Sound good?

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