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Understanding incremental value testing

Measuring impact, outcomes and additional revenue: Understanding incremental value testing

In this product bitesize episode our very own Product Manager, Joanna Evenden, and Client Services Director ANZ, Lauren Crosby, share with you what incremental value testing is, how it works and run through a case study showcasing the impact of measuring incremental value.

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If you want to find out more about how measuring incremental value can can transform your marketing planning and help you make the most of your marketing budget, please get in touch.

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