White Papers & Insights

Maximising the full customer funnel: The retailer's guide to programmatic advertising

As retail marketing budgets continue to tighten, ensuring your campaigns achieve maximum return on investment has never been more important.

From finding and converting new customers in order to grow your brand, to nurturing existing customers to ensure they keep coming back, we’ll make sure your ads are in front of the right people, at the right time, every time.

As your trusted programmatic partner, our custom targeting methods, bespoke proprietary technology and total attribution model that tracks every penny spent will give you the insights you need to achieve exceptional campaign performance.

Download this guide to find out more about how we achieved:

  • Global cumulative ROI of 25.7 for Ralph Lauren by using a sophisticated retargeting strategy broken down by user journey on site, and segmented by our top-performing audiences
  • ROI of up to 102:1 for Matches Fashion by opting for intelligent audience mapping that correlated with Matches in-house personas

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