Proven

We’re the experts in lifecycle marketing for programmatic advertising

Our lifecycle marketing programmatic campaigns are leading the way in results. Learn more about our insights into the industry, and how to ensure you’re delivering the right ads, to the right customers at the right time.

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Achieving accurate attribution: catch up on-demand

Last month, our very own Andy Houstoun (CCO) took to the stage at the Martech Summit in London to talk about how marketers can achieve the holy grail of accurate attribution.

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Why you should switch from CPA to customer lifetime value

What marketing goals are you working towards in your display campaigns? Find out why you should switch from CPA to CLV, if you haven’t yet done so.

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Why the death of the cookie shouldn’t trap you in a walled garden

Has the demise of the third-party cookie pushed you further into a walled garden? Find out why this could be a mistake, and what you should do instead.

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Predicting the future: the data marketer’s guide to accurate attribution

All marketers need to understand which activities are working, which channels are generating leads and where conversions are coming from.

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Meet Andy Houstoun, our new Commercial Director

Find out why we’re delighted to announce the appointment of Andy Houstoun as Chief Commercial Officer (CCO).

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Five clever ways travel brands can leverage DCO

Travel is back! But with all the pent up demand, how can brands stand out and attract travellers? Here are five ways travel brands can leverage programmatic DCO.

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Experienced sales manager Pete Kelly joins Crimtan as UK Commercial Director

We are delighted to announce the appointment of Pete Kelly as our new UK Commercial Director. Find out what Pete will be doing at Crimtan.

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Everything you need to know about pre-roll ads

Considering adding pre-roll ads to your marketing strategy? Find out how they work, how you can use them in your marketing campaigns and five things you need to do to make them effective.

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How did our behaviour change during COVID? Seven secrets search data reveals

With much of the world in lockdowns or living under other COVID measures, we’ve altered many of our daily habits. But just what are some of the lifestyle and purchasing changes we’ve made as a result of the pandemic?

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Why Total Media Attribution helps you solve the biggest marketing problem

The biggest problem every marketer faces is knowing where to allocate their marketing budget. Find out how Total Media Attribution solves this problem in a unique way.

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Four common mistakes marketers make when measuring their campaign results

Are you measuring the wrong metrics in your marketing campaigns? Find out the four common mistakes marketers make, and why they are so dangerous.

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Why last click attribution doesn’t work

Are you measuring the wrong metrics in your digital marketing campaigns? Find out why last click attribution doesn’t work, and what you need to be doing instead.

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