About Crimtan

Intelligence at the heart of everything we do.

A global, independently owned business building bespoke, glass-box technology. We bring data, intelligence and digital solutions together so brands and their partners can connect smarter, navigate complexity and perform better across platforms.

A glass globe at the centre with eight people on glass plinths around it, joined by one thread, one team across the world.

Our story

Our story

For fifteen years, Crimtan has been building something different: a digital marketing technology company with intelligence at the heart of everything we do. Our global teams across Europe, the US, the Middle East and Asia Pacific bring together data, technology and creative solutions for brands that want a clearer view of their customers and the confidence to move with technology, geography and buyer culture.

We're independently owned, and that shapes how we work. It means we can move quickly, think for ourselves, and put our clients first. We bring together data, intelligence, and digital solutions so brands, and the agencies working alongside them, can connect smarter, cut through the complexity of modern marketing and perform better on every platform that counts. No vague promises. Real reporting, real decisions and real people behind every result.

Our bespoke, proprietary technology sits at the core of it all. We build it, we run it and we keep improving it. It is glass-box technology: connected intelligence with visibility into the signals, the delivery and the outcomes, rather than decisions hidden from view. Transparent. In your control. Accountable.

Our ambition is to bring that capability across the whole business: an offering sophisticated enough for discerning network brands, with the focus on value for money that challenger brands need. One connected approach, built around the business rather than a collection of disconnected tools.

01

Fifteen years

Intelligence at the heart of everything we do.

02

Independently owned

Move quickly, think for ourselves, put clients first.

03

Glass-box technology

Bespoke technology we build and run, with visibility from first signal to outcome.

Global Leadership Team

The people leading Crimtan.

  • Paul Goad

    Chief Executive Officer & Co-founder
  • Yuri Staraselski

    Chief Technology Officer & Co-founder
  • Kate Styles

    Chief People Officer
  • Nicola Young

    Chief Marketing Officer
  • Jason Trout

    Managing Director, Europe
  • Michael Cahan

    Senior Vice President, North America
  • Joshua Wilson

    Commercial Director, JAPAC
  • Farah Ghanem

    Managing Director, MENA
  • Daniel Edwards

    Operations Director
  • Mark Squires

    Director, AI & Transformation
  • Tim Sleath

    Product Director

Our offices

One team. Seven cities.

LondonNew YorkDubaiSingaporeHong KongTokyoSydney
  • EuropeLondonHead office
  • United StatesNew YorkOffice
  • Middle EastDubaiOffice
  • Asia PacificSingaporeOffice
  • Asia PacificHong KongOffice
  • Asia PacificTokyoOffice
  • Asia PacificSydneyOffice
Coming soon

Meet the people reading the signals.

Platforms don’t make decisions. People do. A running series on the team behind the technology is on its way.

See the stories we’re writing