Compliance

Keeping everyone’s datasafe and secure.

Privacy, security and brand safety frameworks for complete compliance are at the core of everything that we do. As a company headquartered in the UK, we make sure we’re fully compliant in all data privacy areas.

A glass shield with a check, surrounded by four small glass tiles.

Privacy, security.
Brand safety.

Since our inception over 15 years ago, Crimtan has been an industry leader for respecting user privacy in programmatic advertising. With proprietary technology that has privacy and security by design, we keep audience intelligence connected to responsible advertising.

Brand safety & fraud frameworks

01

TAG (Trustworthy Accountability Group): Brand Safety

TAG is the leading global initiative fighting criminal activity and increasing trust and transparency in digital advertising. TAG’s brand safety programs bring the industry together to significantly reduce the risk of ad misplacement across the digital trading ecosystem.

TAG brand safety

IAB (Interactive Advertising Bureau) Gold Standard

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands. The Gold Standard is a certification for buyers and sellers of digital media to improve the digital advertising experience, help compliance with the GDPR and ePrivacy law, tackle ad fraud, uphold brand safety, and strengthen supply chain transparency. As an advertiser, working with buyers and sellers who are Gold Standard certified benefits both your consumers and your business by improving the digital ad experience.

IAB certified and registered companies

Integral Ad Science (IAS)

Verification and context control built to optimise your digital media strategy. Processing and analysing trillions of data events each month in order to identify anomalies that indicate fraud across all channels and platforms.

Integral Ad Science

Privacy frameworks

02

IAB (Interactive Advertising Bureau): TCF 2.2

IAB Europe, in partnership with IAB Tech Lab, is committed to continuous improvement and development of the Framework through industry collaboration to meet the needs of users and regulators. The iterations brought by the TCF v2.2 aim to bring further standardisation of the information and choices that should be provided to users over the processing of their personal data, and to how these choices should be captured, communicated and respected.

TCF information for vendors

Security frameworks

03

ISO 27001

This is one of the most popular information security standards in existence. Independent accredited certification to the Standard is recognised worldwide.

ISO 27001 standard