Programmatic technology partner, Crimtan, has hired its first Director, AI Transformation, Mark Squires, to lead the planning and execution of its artificial intelligence strategy.

Mark, a technology and AI expert, has a rich agency background, including holding the role of Chief Technology Officer for T&P, a WPP owned marketing agency and as a technology and AI consultant with Omnicom.

On joining Crimtan, Mark said, “I’m excited to join such a forward-thinking organisation and the scope for AI to truly help transform and enrich our operations is enormous”.

“Not only will AI help streamline our internal processes but it’ll allow us to serve our clients and partners more efficiently than ever”, he continued.

“I’m delighted to welcome Mark to the team. It shows our commitment to leveraging the fantastic potential offered by artificial intelligence to support our teams and clients around the world”, said Paul Goad, Chief Executive Officer at Crimtan.

Please join us in welcoming Mark to the Crimtan family.