Crimtan joins the Mastercard Partner Program to transform data-driven advertising

At Crimtan, we’re always focused on helping our clients optimise their advertising strategies. Our latest partnership with Mastercard takes this to a new level by offering advertisers access to Mastercard’s aggregated and anonymised spend insights. This collaboration brings a higher degree of precision and performance to programmatic advertising.

By leveraging Mastercard’s global insights, we enable advertisers to target consumers more effectively and efficiently than ever before. With access to anonymised consumer segments, advertisers can now deliver highly personalised campaigns that reach the right audience at the right time.

Unlocking Real-World Data for More Effective Targeting

The key benefit of this collaboration lies in targeting consumers using Mastercard’s aggregated and anonymised insights on spending habits, allowing advertisers to build campaigns that connect with ready-to-purchase audiences.

This eliminates wasted impressions and ensures that ads are seen by those most likely to convert. Whether you’re promoting a product or service, Crimtan’s integration of Mastercard insights enables you to fine-tune your campaigns to engage consumers who are actively in-market.

Real-Time Campaign Optimisation with ActiveID

At the core of this partnership is Crimtan’s ActiveID technology, powering real-time campaign optimisation. ActiveID combines probabilistic and deterministic methods to help advertisers target and attribute data with precision, all while staying fully compliant with privacy regulations.

ActiveID allows advertisers to engage their audience across multiple channels, including Connected TV (CTV), Digital Out of Home (DOOH), Display, and Online Video. Whether your target consumers are at home, on the move, or browsing online, Crimtan’s platform ensures that your message reaches them where it matters most.

By incorporating Mastercard’s aggregated and anonymised transaction insights, advertisers can also take advantage of Dynamic Creative Optimisation (DCO). This means ads can be tailored in real-time based on user behaviour, location, and purchase intent, driving stronger engagement and increasing conversion rates.

Privacy-First Advertising, Built for the Future

Crimtan and Mastercard are both committed to putting privacy first, using only aggregated and anonymised data to ensure compliance with global data privacy regulations. Mastercard’s ethos has always been focused on building solutions that inherently have privacy built-in by design.  Our privacy-first approach enables advertisers to target consumers confidently without compromising performance or compliance.

As third-party cookies become less effective, Crimtan’s ActiveID, enhanced with Mastercard’s permissioned real-world insights, ensures advertisers can continue to reach their target audience and optimise campaigns. This collaboration is built to thrive in a privacy-focused future, helping brands navigate the evolving landscape of digital advertising with ease.

What This Means for Advertisers

For brands looking to gain an edge in today’s competitive landscape, this partnership offers a powerful opportunity to deliver more effective campaigns. By combining Mastercard’s rich aggregated and anonymised insights with Crimtan’s programmatic expertise, advertisers gain the tools to optimise campaign performance, increase engagement, and maximise ROI.

Reaching ready-to-purchase consumers in real-time has never been more critical. With Crimtan, enhanced by Mastercard insights, brands can create hyper-targeted, data-driven campaigns that resonate with their audience and drive measurable results.

Learn More About How This Partnership Can Benefit Your Brand

If you’re interested in learning how Crimtan and Mastercard can enhance your advertising strategies through data-driven insights, contact us to explore the possibilities.