Crimtan sets up shop in Sydney

Crimtan will provide its own proprietary technology stack to deliver campaign and audience analysis to Australian companies.

Global marketing technology company, Crimtan, is opening an office on Sydney’s Pitt Street with former News Corp sales exec Tara Crosby as managing director.

The UK headquartered company has been serving clients in Australia for over two years.

The digital marketing firm is built on its proprietary real-time audience and media platform Ramp360, which features an integrated data management platform (DMP) and demand side platform (DSP).

In its announcement Crimtan said it will be using its local experience and “robust” local user data to drive performance and branding campaigns via programmatic real-time-bidding and non-exchange inventory. Crimtan has integrated its data with comScore demographic data and has a partnership with Digital Element.

As managing director, Crosby’s role will be to champion Crimtan’s service to local ad agencies. Joining Crosby as sales manager is Candice Driver, who was most recently national account manager for global recruitment site She has also worked at Yahoo!7 as a senior account manager. Angus Rollason joins Crimtan’s Sydney office as client services manager. He was most recently a marketing assistant intern at Boost Media International in Sydney and Germany.

Crosby said: “Australia’s display market is maturing and Crimtan will play a significant role in its future growth. We have our own technology – which differentiates us from companies using third party DSPs – and as Crimtan offers unique data, tools and strategies, we can work comfortably alongside agency trading desks and complement their existing activity.

“We pride ourselves on our data focused approach which uses advanced data planning and analysis to deliver valuable customer insights before, during and after a campaign.

“These provide unrivalled and insightful data at an unparalleled granular level. The opportunity for marketers in Australia is vast, and we are looking forward to servicing our clients and building new partnerships in APAC.”

Crimtan has offices in 12 countries and operates in more than 50 EMEA and Australasia markets.

This article appeared in B&T.