Humanised intelligence
AI enabled. People in charge.
Crimtan uses AI where it helps people understand audiences and make better decisions, and keeps people in charge of the outcome.
AI that supports people, not the other way round.
We are AI enabled, not AI for its own sake. The aim is better understanding, faster answers and clearer reasons for every decision, in the hands of the people running the advertising.
- AI readsThe signals
AI helps read signals and surface answers, faster than a person could on their own.
- People decideThe plan
People make the decisions, and people are accountable for the outcome. Nothing is left to run itself.
- You can see whyThe reasons
The glass box principle applies to AI too: you can see what is being used and why, in ControlOS.
How AI is used at Crimtan.
Each one is something you can hold us to.
AI enabled, human led
AI helps read signals and surface answers. People decide, and people are accountable for the outcome.
Compass AI
Compass is Crimtan's AI gateway: a chat and context layer for asking questions in plain language. On this website it is the Talk to us assistant, which answers simple questions and hands enquiries to the team. It has no access to client data.
Connected, so it can connect
Moving from point solutions to one connected environment is what lets us interconnect with the applications you already use.
Transparent by design
The glass box principle applies to AI too: you can see what is being used and why, in ControlOS.
Ask in plain language. A person takes it from there.
Compass is Crimtan’s AI gateway: a chat and context layer for asking questions. On this website it is the Talk to us assistant.
- Answers simple questions in plain language
- Hands enquiries to the Crimtan team
- Has no access to client data