Auto Intent
From vehicle reviews and comparisons to purchase consideration.
For publishers
Your audience is worth morethan your inventory.
Turn content engagement into intelligence — and intelligence into revenue.
Create revenue
You create the content. You build the audience. You own the relationship.
Discover audience monetisationYou already have the most important asset. Your audience.
Every interaction with content creates signals about interest, behaviour, preference, consideration and intent. Crimtan helps transform those signals into commercial audience intelligence.
From engagement to commercial value
- UnderstandWhat your audience consumes and reveals
- IdentifyRecognise audiences consistently
- ActivatePackage and extend reach
- PersonaliseRelevant advertiser messaging
- MeasureProve value, grow revenue
Sell more than advertising space.
Traditional
Pages and impressions.
Advertisers buy advertising space alongside your content.
Crimtan-enabled
Audience intelligence and intent.
Advertisers access differentiated audiences built from the interests and signals in your content.
Value beyond your properties
Take your audience beyond your website.
Build advertiser audiences from publisher intelligence and activate those audiences in relevant environments beyond your owned properties. The understanding starts with your content; its value can travel further.
Built around your content
Create new advertiser products.
Potential audience propositions shaped by the interests your content already attracts.
Travel Intent
From destination inspiration to a journey taking shape.
Study Intent
From course research to the next education decision.
Finance Intent
From financial content to interests and future needs.