£3.80
CPA, outperforming the target by 62%
18-35
Year old female key demographic successfully reached and engaged
AX Paris, a prominent fashion retailer in the UK, aimed to efficiently target their primary audience of 18-35 year old females. Known for its trendy and affordable clothing, AX Paris sought to optimise their marketing efforts to achieve a cost-effective customer acquisition strategy.
CPA, outperforming the target by 62%
Year old female key demographic successfully reached and engaged
AX Paris faced the challenge of targeting a specific demographic with precision to maximise their marketing efficiency.
Their objectives included:
AX Paris set out to:
To meet these ambitious goals, we implemented a sophisticated marketing strategy focused on smarter audience targeting. Our approach included:
We leveraged detailed audience insights to ensure our ads reached the most relevant and high-potential customers. This precision targeting was crucial in driving down the CPA.
We placed a pixel on the AX Paris website to collect valuable shopper data. This data was then used to create a bespoke audience targeting setup, ensuring we were targeting users most likely to convert.
Using our own behavioural segments, such as the entertainment and fashion audiences, we identified users similar to those already converting. This approach allowed us to deliver highly relevant ads to a refined target audience.
We also set up lookalike audiences based on the collected data. This enabled us to expand our reach to potential customers who shared characteristics with existing converters, further enhancing targeting accuracy.
AX Paris’ campaign to target 18-35 year old females was a resounding success. By leveraging smarter audience targeting and detailed shopper insights, we helped AX Paris achieve a remarkable £3.80 CPA, significantly outperforming the £10 target. This case study highlights the power of data-driven marketing strategies in driving exceptional results in the retail sector. AX Paris’ success story is a testament to the impact of innovative marketing and the importance of understanding and engaging with specific audience segments effectively.