AX Paris achieves an impressive £3.80 CPA with Smarter Audience Targeting

The Challenge

AX Paris faced the challenge of targeting a specific demographic with precision to maximise their marketing efficiency.

Their objectives included:

• Reaching their key target audience of 18-35 year old females
• Achieving a cost per acquisition (CPA) of £10 or less
• Leveraging data-driven insights to enhance targeting accuracy

The Objectives

AX Paris set out to:

1. Efficiently target 18-35 year old females with relevant and precise ads
2. Achieve a CPA significantly lower than the £10 target
3. Utilise advanced audience targeting to drive customer acquisition

The Solution

To meet these ambitious goals, we implemented a sophisticated marketing strategy focused on smarter audience targeting. Our approach included:

Smarter Audience Targeting

We leveraged detailed audience insights to ensure our ads reached the most relevant and high-potential customers. This precision targeting was crucial in driving down the CPA.

Pixel Implementation

We placed a pixel on the AX Paris website to collect valuable shopper data. This data was then used to create a bespoke audience targeting setup, ensuring we were targeting users most likely to convert.

Behavioural Segments

Using our own behavioural segments, such as the entertainment and fashion audiences, we identified users similar to those already converting. This approach allowed us to deliver highly relevant ads to a refined target audience.

Lookalike Audiences

We also set up lookalike audiences based on the collected data. This enabled us to expand our reach to potential customers who shared characteristics with existing converters, further enhancing targeting accuracy.