Matches Fashion achieves an astonishing 102:1 ROI with Smarter Connected Advertising

The Challenge

Matches Fashion faced the challenge of achieving substantial ROI in highly competitive markets.

Their specific goals included:

• Attaining a 12:1 ROI on campaigns in both the UK and the US
• Reaching and engaging diverse audience segments effectively
• Leveraging data-driven insights to optimise campaign performance

The Objectives

Matches Fashion set out to:

• Surpass the target ROI of 12:1 in both key markets
• Develop and execute a sophisticated programmatic strategy
• Utilise audience insights to deliver highly relevant and effective ads

The Solution

To meet these ambitious objectives, we implemented an advanced and tailored marketing strategy using smarter connected advertising. Our approach included:

Smarter Connected Advertising

We crafted a highly personalised programmatic strategy that utilised sophisticated audience insights and advanced targeting techniques. This ensured that our ads were reaching the most relevant and high-potential customers.

Online Audience Clusters

We developed online audience clusters that mapped back to Matches Fashion’s in-house personas, including modern purists, urbanites, and visionaries. This allowed us to tailor our messaging and creative content to resonate deeply with each specific persona.

Product Affinity Lists

We built product affinity lists that correlated with each audience cluster/persona. By understanding the specific product preferences of each group, we served highly relevant ads that were more likely to drive engagement and conversions.

Geo-Demand Insights

Our data science team leveraged Geo-Demand insights to identify key markets of opportunity in both the US and the UK. This enabled us to focus our efforts on areas with the highest potential for success.