About

Sustainability

It is the duty of every business to minimise its operational environmental impact. At Crimtan, this isn’t something we have to do, but something we all want to do.

Did you know that digital advertising contributes up to 3.5% of world greenhouse emissions? At Crimtan, we do. So we are working towards making a positive change.

  • Efficient Campaigns

    Our continually advancing proprietary technology o...

    Our continually advancing proprietary technology optimises campaign efficiency by reducing unnecessary impressions and lowering operating costs.


  • Sustainable Partnerships:

    There is a lot of heavy lifting to be done in ad t...

    There is a lot of heavy lifting to be done in ad tech with regards to sustainability. Our approach has always been to work together with the best of breed partners, approaches and tech.

    Our continually advancing proprietary technology optimises campaign efficiency by reducing unnecessary impressions and lowering operating costs.

  • Green Infrastructure:

    We continually invest in upgrading our infrastruct...

    We continually invest in upgrading our infrastructure and monitor its impact on the environment.

    At Crimtan, we relentlessly  invest in upgrading our infrastructure and monitor its impact on our environment.

  • Waste Reduction:

    As a self funded company efficiency and eliminatio...

    As a self funded company efficiency and elimination of waste is in our DNA. We ensure that ads we deliver are viewed and are impactful. 

    Viewability, attention time measurement and inventory quality control are the critical tools that help us select the ad placements that will have the most impact (versus those which are never in view and are wasteful).

  • Compliance:

    Wherever we operate on the planet, we meet - and a...

    Wherever we operate on the planet, we meet - and aim to exceed - all environmental regulations. 

    For example, this year our goal is to join the Science Based Targets Initiative – a UN and WWF collaboration project – to help us set up a formal plan of emissions reductions.

  • Environmental Impact:

    Everyone at Crimtan continuously works to reduce o...

    Everyone at Crimtan continuously works to reduce our footprint by setting ourselves regular targets for improvement

    From tech and product to media buying and commercial, we are working together to reduce our carbon footprint by delivering environmentally friendly ads.

  • Efficient Campaigns

    Our continually advancing proprietary technology optimises campaign efficiency by reducing unnecessary impressions and lowering operating costs.


  • Sustainable Partnerships:

    There is a lot of heavy lifting to be done in ad tech with regards to sustainability. Our approach has always been to work together with the best of breed partners, approaches and tech.

    Our continually advancing proprietary technology optimises campaign efficiency by reducing unnecessary impressions and lowering operating costs.

  • Green Infrastructure:

    We continually invest in upgrading our infrastructure and monitor its impact on the environment.

    At Crimtan, we relentlessly  invest in upgrading our infrastructure and monitor its impact on our environment.

  • Waste Reduction:

    As a self funded company efficiency and elimination of waste is in our DNA. We ensure that ads we deliver are viewed and are impactful. 

    Viewability, attention time measurement and inventory quality control are the critical tools that help us select the ad placements that will have the most impact (versus those which are never in view and are wasteful).

  • Compliance:

    Wherever we operate on the planet, we meet - and aim to exceed - all environmental regulations. 

    For example, this year our goal is to join the Science Based Targets Initiative – a UN and WWF collaboration project – to help us set up a formal plan of emissions reductions.

  • Environmental Impact:

    Everyone at Crimtan continuously works to reduce our footprint by setting ourselves regular targets for improvement

    From tech and product to media buying and commercial, we are working together to reduce our carbon footprint by delivering environmentally friendly ads.

While we are making significant strides forward, we recognise there is always more to be done, more to achieve, and further changes we can make today. Together, we'll get there.

Latest News & Updates

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