Turning Data into Gold: Eu Yan Sang's Programmatic Leap for a Prosperous Chinese New Year

In the fast-paced world of healthcare and wellness, balancing tradition with innovation is no small feat. Eu Yan Sang, a heritage leader in Traditional Chinese Medicine since 1879, embraced the challenge of blending its rich tradition with modern innovation by venturing into digital advertising. With 170 retail outlets and 28 TCM clinics across Asia, Eu Yan Sang continues to uphold its legacy of authenticity while exploring innovative strategies to connect with modern audiences.

With Crimtan’s Smarter Connected Advertising solution, Eu Yan Sang not only met but exceeded expectations during the highly competitive Chinese New Year (CNY) period.

The Challenge: A First Step into Programmatic Advertising

Eu Yan Sang, a brand with a storied legacy and strong market presence, ventured into programmatic advertising during the critical Chinese New Year sales period—a time of intense competition in the health and wellness sector. The campaign aimed to boost visibility, attract new customers to physical stores and online, double it’s ROI, and validate programmatic advertising’s effectiveness. The challenge lies in delivering measurable outcomes while honouring Eu Yan Sang’s rich heritage.

Harnessing Data to Capture Chinese New Year Attention

Crimtan’s Smarter Connected Advertising approach served as the cornerstone of success for Eu Yan Sang’s programmatic campaign. By leveraging Crimtan’s ReFLOW Dynamic Creative Optimisation capabilities and tailoring strategies to align with the customer purchasing journey, Eu Yan Sang was able to cut through the Chinese New Year noise, achieving results that far exceeded the initial goals.

We utilised real-time audience data to personalise ads and maximise engagement during the festive season, employing two distinct creative formats to captivate audiences and deepen engagement with the brand.

Every customer follows their own unique journey

And at Crimtan, we help brands realise their customers’ lifetime value, especially during key moments like Chinese New Year. We develop tailored strategies to meet consumers wherever they are on their purchase journey, ensuring that brands like Eu Yan Sang can reach their target customers with the right message at the right time, tapping into the festive spirit and seasonal buying trends. 

Ready to transform your digital strategy?

To learn more about how Crimtan helped Eu Yan Sang successfully launch their programmatic advertising campaign to cut through the Chinese New Year buzz, download the full success story here or contact us for a consultation and discover how we can help your brand achieve measurable results with smarter, data-driven campaigns.