Brand uplift explained

The programmatic insights webinar series

Our programmatic and product experts Joe Mountford and Joanna Evenden walk through our different insight reports with these bitesize sessions, covering different ways to gather insights to better target an intended audience and maximise return on investment with your advertising. And you can watch them, on-demand, for free here.

Understand what your customers think

It’s not always easy to know what impact a single campaign has had on your brand awareness in a market. This first session will explore how we can use statistical models to compare projected search demand with actual search demand after a campaign starts. Giving you a better and more representative insight on how your campaigns are improving your overall brand awareness and positioning among new and returning customers.