Google Display Network and programmatic advertising explained

The world of programmatic can be confusing and hard to navigate.

Many advertisers look to Google Display Network (GDN); a network of over two million websites, apps and videos where you can place your ads. But what about other ad networks and ad exchanges?

Taking a broader programmatic approach enables you to work with vendors that can deliver your ads on several ad networks, including GDN. And you don’t need to choose one or the other.

In this guide, we unpick questions like the ones below and explain the benefits of both GDN and programmatic; helping you make the right choice for your advertising campaigns to achieve maximum ROI.

Your questions answered:

• What is the difference between GDN and programmatic?
• Will running programmatic advertising cannibalise my GDN efforts?
• GDN is working well for me now, why should I consider programmatic?