Identity

The same person,at every step.

ActiveID is Crimtan's identity layer. It connects the signals a person gives you — across devices, sessions and channels — so your audience understanding stays in one piece.

One glass identity block with four devices in orbit around it, all joined to the same person.

Understanding that follows the person.

Most identity thinking stops at the cookie or the device. ActiveID connects audience signals and campaign interactions into one persistent, privacy-first identity — so the person you understood yesterday is the person you reach, recognise and learn from today.

01

One person, not a thousand signals

ActiveID connects content, engagement, search and campaign signals to a single addressable person, and keeps that connection as they move.

02

Persistent across devices and channels

The identity holds as someone moves between phone, laptop and channel, so continuity survives the journey.

03

Privacy-first by design

Consent-led and built for a web where third-party cookies can't be relied on, using durable signals rather than workarounds.

04

Built to be used

Identity feeds the DMP, DSP, DCO and measurement, so every part of the platform works from the same picture of the person.

Audience, then ActiveID, then media, creative and outcome: ActiveID keeps the understanding of the audience connected through every step.AudienceCONNECTS ALL THE DOTSActiveIDMediaCreativeOutcome
How ActiveID works

How ActiveID works.

01

Listen

Content, engagement, campaign and context signals arrive from every place a person meets you.

02

Resolve

ActiveID connects those signals to an addressable person, keeping continuity as they move between devices and channels.

03

Apply

The recognised audience flows into planning, activation, creative and measurement, so every decision stays consistent.

See it in the platformSee ControlOS

Talk to us about ActiveID