ControlOS
ControlOS.See inside the platform.
The client platform behind every Crimtan partnership. Listen to your audience, plan from it, then follow what is activated and what it achieves, in one place.
ControlOS opens up the same view our own teams work from: the signals, the plan, the delivery and the outcome. Four modules, one connected picture.
Understand your audience
See who your audience is and what they do before any plan is made: the customer journey, the personas that emerge from real behaviour, what the audience over-indexes on, and what the market is searching for.
- Customer Journey
- Persona
- Audience Insights
- Competitor Demand
Start from the audience
Turn what Listen shows into a plan. Audiences are laid out in three rings (core, adjacent and exploratory), and live plans sit alongside them so everyone works from the same picture.
- Audience First
- Live plans
See what is running
Follow delivery across programmatic and video, digital audio, digital out of home, paid social and paid search, including the optimisations Crimtan's traders have made.
- Programmatic and Video
- Digital Audio
- Digital Out of Home
- Paid Social
- Paid Search
Know what made the difference
Follow performance from first impression to outcome: spend, delivery and results by channel, so you can see what is driving performance and what to change.
- Overview
- Channel Split
- Creative performance
