Reflow and Creative Studio
Creative that fits the person and the moment.
Reflow is Crimtan's own creative ad server and integrated DCO: create, activate and measure your messages across the whole digital ecosystem. Crimtan Creative Studio is the in-house team that builds the ads. One is technology, the other is craft.
Reflow, Crimtan's Creative Intelligence Engine.
Our own creative ad server with dynamic creative optimisation built in. It turns audience understanding into the message each person sees, and it powers the creative reporting in ControlOS.
Full production service
Reflow comes with the people to build the creative, so the technology never waits on a design queue.
Custom content feeds
Build feeds around products, prices, stock, locations and offers, and let them drive the ads.
All programmatic formats
One creative approach carried across display, video, native, social, CTV, audio and digital out of home.
Sequential and contextual messaging
Tell the story in order, and change the message to suit the moment and the place it appears.
Creative reporting
See which creative is working, in ControlOS, so the next version starts from evidence.
Creative that responds.
Three recent campaigns built with Reflow.
Benefit
A display campaign that used a countdown timer to create urgency and drive conversions.
ANA
A display campaign for a leading airline that used live weather data within the ad creative.
Costa Coffee
A display campaign for Costa Coffee that also used live weather data in the creative.
Accurate ads convert customers.
There is no quicker way to lose a customer than an ad with the wrong price, or a product that is no longer there. Feed management organises and automates the data that drives dynamic ads: products, prices, inventory, locations and promotions. Update the feed and the ads follow.
One creative approach. Every programmatic format.
Built in-house for the formats your campaign runs on. Open one to see examples.
- AudioPodcasts, audiobooks and radio listeners.
- Connected TVStreaming service viewers.
- Digital out of homeHigh-impact outdoor campaigns.
- DisplayClassic programmatic display across the web.
- NativeAds that blend into the sites people prefer.
- Social displayPeople on social media, worldwide.
- VideoEdutainment and storytelling that holds attention.
- Adobe
- Productsup
- Shopify
- Feedonomics
- Magento
- Integral Ad Science
- Mastercard
- Display & Video 360
- The Trade Desk
- Yahoo
- Amazon
- Tealium
- Bynder
- LiveRamp
- Vistar Media
- Spotify
- YouTube
Crimtan Creative Studio. Creativity makes the difference.
Human creativity, delivered with purpose across the digital ecosystem. Complete, in-house creative production, from design through to campaign execution, for brands and agencies. Fifteen years of pushing the creative envelope in programmatic advertising.
Strategy
Planning through execution, to help shape digital campaigns.
Production
In-house production: a one-stop shop for programmatic.
Insights and analytics
What is working, what is not, and where your customers are.
Feed management
The right message to the right person, at the right time, on the right channel.
Compliance
Proprietary technology built to be compliant and future-proof.
Humanised intelligence
Human creativity and AI, working together.
