Creative Studio / Compliance
Changing Regulations Global Compliance
Compliant and ethical advertising, delivered at scale.
Through our unique technology, ActiveID, you're able to deliver compliant campaigns all times, without the need for cookies.
No matter where you're looking to run your campaigns, our technologies have been built from the ground up to be futureproof. When there's a regulatory change, we're ready and so are you.
Introducing ActiveID
ActiveID is our unique and proprietary cookieless identifier solution. As organisations turn away from cookies, ActiveID delivers audience identification at scale and most importantly, it's privacy-first.
Why is compliance important?
Each region has its own rules and regulations with regard to data handling and use, for example the EU has GDPR.
These rules and regulations must be followed by the advertisers in order to stay compliant, maintain the right to run ads and protect the audiences they're looking to reach.
How can Crimtan help with compliance?
We can help ensure compliance in a number of ways.
- We're accredited members of IAB Gold Standard
- Our proprietary technologies are built with privacy-first in mind and respect all global laws regarding data use and handling
What if we run non-compliant ads?
The risks associated with running non-compliant ads are numerous and the punitive measures are significant.
If a brand or agency is found to be running non-compliant ads, they risk:
- Legal challenges
- Financial punishments
- Operational headaches
- Reputational damage