Creative Studio / Insights and Analytics
Continually Optimised Ads No Bull, No Fear
Measure the performance of every campaign, from creative through to channel.
Our proprietary persona models fuel our creative direction by leveraging in-depth audience psychographics, known pain points and product preferences.
Understand how your campaigns are performing and where optimisations can be made to ensure consistently relevant messaging.
How important are insights and analytics?
We're in the age of data, which means those that aren't pulling and using the insights from their campaigns are missing out.
Effective insights and analytics demonstrate campaign performance and consistently highlight what changes can be made to ensure maximum performance.
When do we use insights and analytics?
- In listening to understand your market and audience,
- In planning to balance spend and engage effectively,
- In measurement to prove incrementality and identify future opportunities.
What's special about Crimtan's insights stack?
- Opinionated reports: Every single one of our analysis reports is backed with significance and nuance. We never use one-size-fits-all data or AI-slop in our insights reports – this means the reports you receive are 100% unique to your campaigns.
- Full vertical data: Crimtan's tech is entirely in-house so we have full log level data from the bidstream and creative engagement, to on-site engagement and conversion.
How do you adjust to dynamic markets?
We have multiple API linkages into platforms that have oversight of ~85% of all web engagement and conversions. This allows us to maximise campaign performance through serious geopolitical, epidemic and economic market changes.
How does Crimtan ensure that insights lead to action, not just reports?
Because all insights are rooted into Crimtan's proprietary datasets audiences and targeting metrics, all reports are directly actionable through one to one targeting through the ActiveID system.