Why Crimtan

Our technology makes advertising simpler, not more complicated.

We bring the intelligence, technology and expertise needed to understand audiences and turn that understanding into outcomes.

See how it connects
A tangle of coloured lines passing through one upright glass lens and coming out as a single straight, lit gold line that ends at a gold check.
The problem

The problem with disconnected advertising.

Most advertising runs on five systems making five sets of decisions, with very little intelligence flowing between them. Crimtan connects those decisions, so audience, identity, activation, creative and measurement work from the same picture of the customer.

Disconnected advertising: audience, identity, buying, creative and measurement as five separate systems floating alone with barriers between them and very little passing across. Crimtan: the same five joined by one thread of light inside one box, a single connected intelligence platform.DISCONNECTEDAudienceIdentityBuyingCreativeMeasurementFive systems. Very little passing between them.CONNECTED1Audience2Identity3Buying4Creative5MeasurementOne connected intelligence platformDisconnected advertising: audience, identity, buying, creative and measurement as five separate systems floating alone with barriers between them and very little passing across. Crimtan: the same five joined by one thread of light inside one box, a single connected intelligence platform.DISCONNECTEDAudienceIdentityBuyingCreativeMeasurementFive systems. Very little passing between them.CONNECTED1Audience2Identity3Buying4Creative5MeasurementOne connected intelligence platform

One connected intelligence platform, rather than a collection of point products.

What is different

Built differently.

Five things you can expect from Crimtan that a stack of point products cannot give you.

  1. Audience-led

    We start with what real customers do, then build the plan from that evidence.

  2. Customer-centric

    Our technology is shaped around each client's business, not a generic template.

  3. Connected

    Audience, identity, activation, creative and measurement work together as one connected intelligence platform.

  4. Managed

    A managed technology partner: the team behind the technology works with you.

  5. Independent

    An independent technology company, not an agency.

Glass box

Advertising needs to be transparent.

Nothing about how a decision was made should be hidden in somebody else’s black box. ControlOS lets you see inside Crimtan.

An abstract glass box turning slowly. Inside it, in two layers of four, sit eight cubes in Crimtan's colours, each marked with an icon for one part of the platform: audience, identity, activation, creative, measurement, privacy, ControlOS and AI. The cubes stay still while the box turns, so everything inside can be seen.
  • Audience
  • Identity
  • Activation
  • Creative
  • Measurement
  • Privacy
  • ControlOS
  • AI
See inside with ControlOSHow we use AI: humanised intelligence

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