Crimtan’s connected intelligence platform.Five stages. One decision.

Five stages. One connected intelligence platform.

1. UnderstandAudience IntelligenceUnderstand who matters and why.

   Builds customer-specific audiences from behavioural, contextual and intent signals.

   • Audience intelligence
   • Client and publisher signals
   • Behavioural, contextual and intent signals
   • Client-specific audiences

   Crimtan's audience intelligence brings client, publisher, behavioural, contextual and intent signals together. The result is a picture of your customers built around what they actually do.

   Listening comes before planning.

   A broad segment can tell you who someone might be. Their behaviour tells you what matters to them. Our audience intelligence layer turns those signals into client-specific audiences, ready to inform media, creative and measurement.

   • Your customers, not a generic segmentBuild understanding around your business and the people who engage with it, rather than starting from a ready-made persona.
   • Signals that work togetherFirst-party data, publisher engagement, behaviour, context and intent contribute to one audience picture.
   • Connected through ActiveIDThe identity layer keeps audience understanding connected as people move between devices, sessions and channels.
   • Intelligence you can applyAudience understanding informs planning, media activation and creative relevance, with campaign learning feeding the next decision.

   1. 01ListenRead the signals in your client data, publisher engagement, behaviour, context and intent.
   2. 02BuildBring those signals together into client-specific audiences that reflect real interests and consideration.
   3. 03ApplyUse that understanding to shape who to reach, where to reach them and what to say.
2. IdentifyActiveIDCreate continuity across the advertising journey.

   Connects audience signals and campaign interactions in a privacy-first identity layer.

   • ActiveID
   • A privacy-first identity layer
   • Continuity across devices, sessions and channels

   Connects audience signals and campaign interactions in a privacy-first identity layer.

   The full ActiveID page
3. ActivateIntelligent ActivationTurn audience intelligence into smarter media decisions.

   Finds and buys the right impressions across addressable inventory and formats.

   • Intelligent activation
   • Addressable inventory and formats
   • Crimtan's trading team
   • Delivery you can follow in ControlOS

   Crimtan's media activation turns audience understanding into relevant reach. Our technology and traders connect the people you want to influence with addressable inventory and formats.

   Let the audience lead the media.

   A channel is a way to reach someone, not the starting point for understanding them. Crimtan uses audience intelligence and ActiveID to guide activation, then reads delivery and response to inform what happens next.

   • Audience-led activationStart from the people and the objective, then identify the impressions and environments that make sense.
   • Relevant inventory and formatsFind and buy impressions across addressable inventory, matching the opportunity to the audience and campaign.
   • Connected to identity and creativeActiveID provides continuity while creative intelligence helps the message reflect the person and context.
   • Delivery you can followControlOS shows what is running, pacing and delivery, including the optimisations made by Crimtan's traders.

   1. 01PlanUse audience intelligence and your business objective to define who to reach and where.
   2. 02ActivateFind and buy relevant impressions, connecting audiences with the appropriate inventory and creative.
   3. 03LearnRead delivery and performance with the Crimtan team, and let the evidence inform the next decision.
4. PersonaliseCreative IntelligenceTurn audience intelligence into more relevant messaging.

   Adapts message, product, offer and creative to audience and context.

   • Creative intelligence
   • Message, product and offer that fit the audience
   • Creative that adapts to context
   • Creative performance in ControlOS

   Crimtan's creative intelligence connects what you know about a person with what you show them. Message, product, offer and creative adapt to audience, intent and context.

   Relevance is more than being seen.

   Reaching the right person is only part of the job. Creative needs to reflect what interests them, where they are in the journey and the context of the impression. Our creative technology connects those decisions to the same intelligence that guides your media.

   • Audience-informed messagesLet real interests, behaviour and intent shape what you say, rather than relying on one message for everyone.
   • Creative that fits the momentAdapt message, product, offer and creative to the audience and the context in which the ad appears.
   • One connected journeyActiveID keeps previous interactions connected so creative can reflect what people have already seen and done.
   • Learning from responseReview creative performance in ControlOS and use the evidence to inform the next round of decisions.

   1. 01UnderstandUse audience intelligence to identify the interests, intent and context that should inform the message.
   2. 02AdaptConnect that understanding to the message, product, offer and creative shown in each relevant interaction.
   3. 03LearnSee how creative performs and feed the learning back into audience understanding and future messaging.
5. MeasureMeasurementTurn outcomes into better future decisions.

   Measures what happened and feeds the learning into the next decision, with campaign control and reporting in ControlOS.

   • ControlOS
   • Campaign rules, budgets and optimisation
   • Listen, Plan, Activate and Measure
   • Learning fed into the next decision

   Crimtan connects campaign activity to measurement and learning. ControlOS makes the story visible, so audiences, media and creative can be understood together rather than reported in isolation.

   Measurement that informs the next decision.

   An outcome is more useful when you understand how you got there. We bring spend, delivery and performance into a connected picture, then use the learning to inform future planning with your team.

   • Start with the business objectiveAgencies build capability, advertisers drive growth and publishers create revenue. Measurement starts with the outcome that matters to your business.
   • Read the whole journeyConnect activity from first impression to outcome, rather than treating each channel as a separate story.
   • Clear visibility in ControlOSSee spend, delivery and results by channel, alongside creative performance, to understand what is contributing.
   • Learning that loops backFeed what you learn into audience understanding, planning, activation and creative. Crimtan's team makes the decisions; ControlOS makes the activity visible.

   1. 01DefineAgree the business objective and the measures that will help you understand progress.
   2. 02MeasureFollow spend, delivery and performance across the campaign, with the connected view in ControlOS.
   3. 03LearnReview what made the difference with the Crimtan team and apply that learning to the next plan.

   Meet ControlOS