For advertisers

Build advertisingaround your customer.

Understand who is most likely to buy, reach them intelligently and make every interaction more relevant.

Glass tiers narrowing to a lit gold target.
Drive growth

Customer-specific intelligence. Connected across the journey.

Build your audience

Start with the customer. Not the channel.

Rather than beginning with ‘Where should we advertise?’, Crimtan begins with ‘Who are we trying to influence?’ Understand who matters, why they might buy and what will move them towards action.

  1. Who
  2. Why
  3. Intent
  4. Where
  5. Message
  6. Outcome
Signals, not assumptions

Understand your customers differently.

First-party data, behaviour, context, publisher signals and intent come together as customer-specific audience intelligence.

  1. First-party dataWhat your own customers do with you.
  2. BehaviourHow people browse, compare and return.
  3. ContextThe places and moments they are in.
  4. Publisher signalsWhat readers engage with across content.
  5. IntentThe signs that someone is close to acting.
Your audienceCustomer-specific
  1. UnderstandWho matters, and why?
  2. IdentifyRecognise them across the journey
  3. ActivateReach them in the right places
  4. PersonaliseSay the right thing
  5. MeasureLearn what worked
One audience. A connected journey.

Technology across the customer journey.

01

Branding

Be remembered. Build awareness with relevant audiences and creative.

02

Customer Acquisition

Find your next customer. Identify and reach people showing stronger signals of relevance and intent.

03

Retargeting

Turn consideration into action with more relevant messaging and intelligent optimisation.

04

Customer Growth

Grow the relationship beyond the first sale. In-life marketing that helps existing customers return, discover more and stay engaged.

05

Full Funnel

Connect awareness, acquisition and conversion through one audience-led approach.

Creative intelligence

Relevance is not just who you reach. It is what you say.

One audience does not mean one message. Product, intent, location, context, time and behaviour shape creative that fits the moment.

Explore creative intelligence
One audience

The one you were looking at is back in stock.

See it again
Illustrative: the same audience, a different message each time.

Build your audience