Relevant next purchases
Use first-party customer signals to shape cross-sell and upsell messages around what people already own, need and do.
Solutions / 04
Customer GrowthGrow the relationship beyond the first sale.
In-life marketing that helps existing customers return, discover more and stay engaged.
Your place in the full funnel
The first sale is the start of the relationship.
Customer Growth is our in-life marketing solution. Use existing-customer understanding to encourage repeat purchases, introduce relevant products and re-engage people after conversion.
You're hereCustomer GrowthFunnel focusGrow
Solution focus
Page focus
GrowGrow the value of every customer.
- Encourage repeat purchases with messages that reflect the customer relationship
- Introduce relevant products through cross-sell and upsell campaigns
- Re-engage existing customers at the right moment, with appropriate frequency
How it is measuredRepeat conversions, return behaviour and customer-audience response in ControlOS
Highlighted stages show this solution’s focus. Select any stage to explore the wider journey.
Continuous learning
Every outcome improves the next audience, message and media decision.
The problem
The customer journey should not end at conversion.
When every plan starts with finding someone new, existing customers can receive generic messages or disappear from view. Opportunities to encourage a return, introduce a relevant product or rebuild engagement are missed.
Our approach
How we approach customer growth.
Timely re-engagement
Reconnect with existing customers at relevant moments, with creative, timing and frequency that reflect their relationship with your brand.
Understand the relationship
Use what existing customers have bought, needed and done.
Offer something relevant
Introduce a useful next purchase, upgrade or complementary product.
Keep the relationship growing
Encourage repeat purchase and timely re-engagement.
How we measure
How we measure customer growth.
Measure what customers do after the first conversion, against the goals and data agreed for your campaign.
In ControlOS, all the time
Repeat purchases and returns
Follow repeat conversions and return behaviour where customer and conversion data are available.
Response across customer groups
Compare how existing-customer audiences respond to different products, messages and offers.
Learning across the relationship
Use campaign response in ControlOS to refine the next audience, message and media decision.
Ad hoc reports, when you need them
Marketing mix modelling (MMM)
Shows how each part of the marketing mix contributes to results over time, so budget can be weighed across channels.
Footfall analysis
Connects exposure to ads with the store visits that follow it.
Another objective in mind?