Signals of intent
Identify people showing stronger signals of relevance and intent, not just broad demographics.
Solutions / 02
Customer AcquisitionFind your next customer.
Identify and reach people showing stronger signals of relevance and intent.
Your place in the full funnel
Turn audience understanding into new customers.
Acquisition connects discovery with action. Find prospects showing relevant intent, then use what you learn across the funnel to bring the right new customers closer.
You're hereCustomer AcquisitionFunnel focusConsideration → Conversion
Solution focus
Page focus
ConsiderationStay in the conversation.
- Re-engage people who have shown interest, without chasing them
- Match the message to what they have already looked at
- See which audiences move on to the next stage
How it is measuredResponse by message, frequency and exposure, journey view in ControlOS
Highlighted stages show this solution’s focus. Select any stage to explore the wider journey.
Continuous learning
Every outcome improves the next audience, message and media decision.
The problem
Most acquisition spend is aimed too broadly.
Broad demographics reach plenty of people who were never going to buy and miss the ones who were closest, so cost per new customer climbs.
Our approach
How we approach customer acquisition.
New, not repeat
Focus spend on prospects who look like your best customers but haven't converted yet.
Read the signals
Understand the behaviours that suggest relevant intent.
Find new prospects
Focus on people who could become your next customers.
Make the connection
Bring audience, message and media together to encourage action.
How we measure
How we measure customer acquisition.
Acquisition is judged on new customers, not on activity.
In ControlOS, all the time
Live acquisition performance
Follow results as they happen in ControlOS, by channel and by audience.
Which audiences convert
Compare the signals and audiences bringing new customers, and the ones that are not.
Budget that follows the evidence
What we learn moves spend towards what is working, week by week.
Ad hoc reports, when you need them
Marketing mix modelling (MMM)
Shows how each part of the marketing mix contributes to results over time, so budget can be weighed across channels.
Footfall analysis
Connects exposure to ads with the store visits that follow it.
Another objective in mind?