One audience view
Use the same audience understanding from first impression through to conversion.
Solutions / 05
Full FunnelOne audience-led approach.
Connect awareness, acquisition and conversion through one audience-led approach.
Your place in the full funnel
One audience. Every stage connected.
Connect branding, acquisition, retargeting and customer growth around the same audience. Each stage informs the next, while conversion and ongoing customer relationships feed learning back into the whole approach.
You're hereFull FunnelFunnel focusAwareness → Grow
Solution focus
Page focus
AwarenessBe seen by the right people.
- Reach people who look like your best customers, not just a broad demographic
- Build recognition with creative that fits the audience and the moment
- Keep brand spend accountable while the campaign runs
How it is measuredBrand uplift study, halo effect, reach and attention in ControlOS
Highlighted stages show this solution’s focus. Select any stage to explore the wider journey.
Continuous learning
Every outcome improves the next audience, message and media decision.
The problem
The stages are planned apart, so the journey is never seen whole.
Awareness, acquisition and conversion run on separate plans with separate data, so each is optimised alone and nobody sees how they connect.
Our approach
How we approach full funnel.
Connected stages
Link awareness, acquisition and conversion activity so each stage informs the next.
Awareness
Earn attention from the people who matter.
Consideration
Give interested people a reason to explore.
Conversion
Help relevant intent become action.
Grow
Build the relationship beyond the first purchase.
How we measure
How we measure the full funnel.
One audience, so one view of the whole journey.
In ControlOS, all the time
One journey view
See awareness, acquisition and conversion together, not as separate channel reports.
Where stages hand over
Spot where people move on to the next stage and where they drop away.
Learning that carries back
Each stage's results feed the audience understanding that drives the next.
Ad hoc reports, when you need them
Brand uplift study
Tests whether the campaign moved awareness and consideration among the people who saw it.
Marketing mix modelling (MMM)
Shows how each part of the marketing mix contributes to results over time, so budget can be weighed across channels.
Footfall analysis
Connects exposure to ads with the store visits that follow it.
Another objective in mind?