Relevant messaging
Follow up with messages that reflect what people have already seen and done.
Solutions / 03
RetargetingTurn consideration into action.
Turn consideration into action with more relevant messaging and intelligent optimisation.
Your place in the full funnel
Keep the journey moving towards action.
Retargeting builds on interest that already exists. Connect earlier engagement with timely, relevant messages, then feed the response back into your audience understanding.
You're hereRetargetingFunnel focusConsideration → Conversion
Solution focus
Page focus
ConversionTurn interest into action.
- Prioritise people showing stronger signals of intent
- Follow up with timely, relevant messages
- Track results live and shift budget towards what works
How it is measuredLive conversion performance in ControlOS, marketing mix modelling, footfall analysis
Highlighted stages show this solution’s focus. Select any stage to explore the wider journey.
Continuous learning
Every outcome improves the next audience, message and media decision.
The problem
Retargeting often chases people who have already decided.
Or it follows them for weeks with the same ad, until it stops helping the decision and starts getting in its way.
Our approach
How we approach retargeting.
Intelligent optimisation
Adjust frequency, timing and creative based on how audiences respond, and avoid over-exposure so retargeting helps the decision rather than chasing it.
Recognise the interest
Build on what someone has already explored.
Follow up thoughtfully
Adapt the message, timing and frequency to their behaviour.
Help the next step
Make it easier to return and act when the moment is right.
How we measure
How we measure retargeting.
The test of follow-up is whether it changes what people do next.
In ControlOS, all the time
Response by message
See which follow-up messages move people on, and which do not.
Frequency and exposure
Check that the number of times someone sees an ad helps the decision rather than chasing it.
From interest to action
Follow people from consideration to the action you wanted, in ControlOS.
Ad hoc reports, when you need them
Marketing mix modelling (MMM)
Shows how each part of the marketing mix contributes to results over time, so budget can be weighed across channels.
Footfall analysis
Connects exposure to ads with the store visits that follow it.
Another objective in mind?